Nike will create a meta world based on Roblox

Nike will create a meta world based on Roblox

December 8, 2021 0 By admin
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The company plans to organize sports events and presentations of new collections in their own virtual world.

Nike is planning to team up with Roblox to create its own meta world, called Nikeland, according to CNBC. The virtual world will include the company’s building as well as various sports fields, stadiums, and arenas. In general, it has been modeled based on the real Nike headquarters. Nikeland will host global sporting events such as the World Cup or the Super Bowl. Also, virtual avatars of popular athletes and Nike products will be integrated into the meta-universe, in which users will be able to dress their digital doppelgangers.

Owners of smartphones with physical activity meters will be able to use the data to control their clones in the meta-universe. For example, if the user jumps in reality – it will be broadcast in the virtual space. Nike’s meta-universe will not only be able to introduce children to the brand as early as possible but also become a “testing ground” for the company to try out new products, said Williams Trading analyst Sam Poser. The company applied for registration of several new trademarks earlier this November that indicated its intention to produce and sell virtual trainers and apparel. The sports giant left applications for the Nike brand, the “Just Do It” brand slogan, the Swoosh, Air Jordan, and Jumpman logos.